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Excludes tax, tags, and doc fees. Offer includes any and all applicable rebates and incentives. Excludes specialty and ordered vehicles. With approved credit. Requires the purchase or lease of a new Ford from Jarrett Gordon Winter Haven. Prior to sale, customer must present a current advertisement for that month from a competing Ford dealership within the state of Florida. The advertisement must show a lesser final sales price, or a greater dealer discount off of MSRP, on the exact same year and model new Ford including color, options, accessories and any applicable trade values. The advertised lesser final sales price must include 1) all dealer discounts off of MSRP and 2) all applicable factory rebates & incentives. The advertised greater dealer discount must be off of MSRP. Jarrett Gordon Winter Haven will beat the competing Ford dealer's advertised final sales price, or dealer discount off of MSRP, or pay the customer $5000. Guarantee excludes all Jarrett affiliated dealerships. See dealer for details.